Hi, I’m Crystal Araiza—Founder of Aligned Measures.
I’m passionate about helping individuals, teams, and organizations align who they are with what they stand for. At the core of my work is a belief that culture is built through people, shaped by stories, and sustained through intentional action.
With a foundation in Applied Community Psychology and over a decade of experience across the private and non-profit sectors, I bring a unique blend of lived experience, education, and systems thinking to help organizations navigate cultural challenges and build stronger, more unified communities—inside and out.
My journey began with a deep desire to make a meaningful impact, overcoming significant personal obstacles along the way. Most recently, I led a groundbreaking initiative at a Los Angeles-based nonprofit that helped divert hundreds of individuals struggling with homelessness, addiction, and mental health challenges from incarceration toward healing and treatment. That experience reaffirmed the power of compassion, strategic planning, and community-based solutions in driving transformation.
As the founder of Aligned Measures, I developed the Narrative Culture Mapping (NCM) approach—an adaptation of the Community Narration method rooted in Applied Community Psychology. This framework helps organizations uncover their authentic culture by listening to the lived experiences of their people and using those stories to inform growth, planning, and change.
I hold a Master’s degree in Clinical Psychology from Antioch University, Los Angeles, with a specialization in Applied Community Psychology. I’m also a Certified Life Coach and peer support specialist.
Whether you're an organization facing internal silos or an individual striving for alignment, I’m here to support your growth with empathy, structure, and strategy.
Let’s build a culture that reflects your values—and inspires your vision.
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Aligned Approach
Our Guiding Lens
At Aligned Measures, our work is rooted in a multidimensional lens that integrates anthropology, clinical psychology, and community-based practices. This approach allows us to deeply understand the interplay between individual, cultural, and systemic dynamics—whether within a person, a team, or an entire organization.
Whole-System Understanding
We don’t treat challenges as isolated issues. Instead, we explore the broader context—recognizing how history, environment, identity, and purpose shape both human and organizational behavior. This allows us to offer support that’s not only empathetic but strategically aligned to your unique needs.
Purpose-Driven Change
Our goal is to help people and organizations reconnect with their why. We believe every individual and system has the capacity to evolve—and that clarity of purpose is the key to meaningful, sustainable transformation. Through Narrative Culture Mapping and aligned coaching, we help clients move from fragmentation to cohesion.
Let’s Create Impact—Together
Whether you’re navigating a leadership shift, culture overhaul, or personal realignment, we’re here to support lasting change that resonates beyond the workplace—impacting communities and systems at large.
Dream it
We have all have dreams, lets manifest them to become reality.
Build it
Let’s work together and build a more aligned future for tomorrow.